Released on: May 6, 2008, 1:24 pm

Press Release Author: IDX Inc

Industry: Real Estate

Press Release Summary: With the benefits of the IDX Broker custom IDX solution, real
estate professionals take their customer service to the next level.

Press Release Body: EUGENE, ORE. - IDX, Inc. is pleased to include Tom Hakala with
Independent Brokers Realty in Lakeville, Minnesota with the multitude of real estate
professionals who are using their custom flagship application, IDX Broker. With the
inclusion of these search tools, Hakala is now able to allow his website visitors
easy access to the thousands of property listings from the Northstar MLS
(Northstar), Multiple Listing Service. These days, with over 80% of real estate
consumers exploring the internet first, it makes sense to have an easy to use
application that can be indexed by one of the common search engines.

The IDX process is, on the realtor's end, an easy one. IDX, Inc. hosts the data on
their servers but gives Hakala his own administrative access page where he can
change, update and format the information based on his personal preferences. He can
utilize tools such as traffic statistics and lead generation to maintain a clear
idea of what his visitors are looking at what their needs are, along with displaying
attractive additions such as slideshows and mortgage calculators.

In addition to the administrative tools, IDX Broker provides Hakala with an
attractively integrated search interface. It is designed by the professional
programmers at IDX to fit perfectly into Hakala's existing website design, making it
look and feel like another part of his site. Visitors are then free to search with a
basic search criterion, an advanced one or a MLS number. They can save their
searches, request more information and sign up for automatically emailed updates.
All of these options will help make Hakala's website stand out of the crowd.

About Tom Hakala
"My background includes over 20 years of experience in law enforcement - first as a
Three Rivers Park District Ranger and then as a Lakeville Police Officer. I started
in Lakeville as a Patrol Officer and became the department's first K-9 handler. I
also served as a DARE Instructor, SWAT Team member/negotiator, Community Liaison
Officer, Crime Scene Analyst and Training Officer before moving up to Detective and
then Sergeant.

This experience, along with my 24 years of living in Lakeville, have provided me
with intimate knowledge of the community and of the surrounding towns of Farmington,
Burnsville, Apple Valley, Eagan, Rosemount, Prior Lake, Elko-New Market and Credit
River. My communication and problem solving abilities were valuable in police work
and are also very important as a broker. Buying or selling real estate can be an
emotionally charged experience! Having a veteran negotiator and problem solver on
your side can help make the real estate experience more pleasant and profitable."

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real
estate search applications. IDX Broker is IDX, Inc.'s principle real estate software
utility. The easy to manage and customizable software helps real estate
professionals display home listing data from their multiple listing service (MLS) on
their individual and/or office websites. For more information on the services
provided by IDX, Inc., please visit www.idxbroker.com.


Web Site: http://idxbroker.com

Contact Details: IDX Inc
800-421-9668